THIS IS "SNACKABLE" CONTENT! NO NEED TO GO DEEP!
What do you think about BEAUTY?
Women? An afro women? or what Beyonce said "Black Bill Gates in the making"? or any thoughts?
Or even beauty is for all? Like men can do the beauty for themselves, right?
As long as I know, the meaning of beauty is dynamic over the year. For once in my life, I handled the big beauty brand company in the world, and it changed my perspective about the meaning of beauty.
Beauty is genderless equals with beauty is for all.
We are going from LOOK BEAUTY to FEEL BEAUTY.
Beauty is not what we idolised about someone, but it is about being a NATURAL and TRUE about yourself.
We can define whatever beauty it is, but in the real life, especially in creative industry, we need to understand "why the brand exist" or even "what do the brands believe about beauty?" So here lies the beauty itself. The true beauty is all about being empathy toward the brands and the consumers. To understand the trend among audience, to listen all of the people's needs, and to create a strong narrative toward beauty that (hopefully) can relate to the audience.
We can go with the ideal story narrative about beauty by communicating the value toward our audience. However, the challenge will be in the consumers' experience toward the brands. The experience consists with perception, emotionally engage, and attitude toward the beauty.
It won't stop by those factors, but we need to look out about the social issues that emerge in our surrounding. Every country has a different culture and beliefs, so does the issue. The next time, if you try to develop the brand purpose or brand architecture, or any brand identity, you need to be sensitive about the current condition, what is the current paradigm among the society toward the beauty, or becoming an ideal women or sharpening about "beauty".
That's all!
What do you think about BEAUTY?
Women? An afro women? or what Beyonce said "Black Bill Gates in the making"? or any thoughts?
Or even beauty is for all? Like men can do the beauty for themselves, right?
As long as I know, the meaning of beauty is dynamic over the year. For once in my life, I handled the big beauty brand company in the world, and it changed my perspective about the meaning of beauty.
Beauty is genderless equals with beauty is for all.
We are going from LOOK BEAUTY to FEEL BEAUTY.
Beauty is not what we idolised about someone, but it is about being a NATURAL and TRUE about yourself.
We can define whatever beauty it is, but in the real life, especially in creative industry, we need to understand "why the brand exist" or even "what do the brands believe about beauty?" So here lies the beauty itself. The true beauty is all about being empathy toward the brands and the consumers. To understand the trend among audience, to listen all of the people's needs, and to create a strong narrative toward beauty that (hopefully) can relate to the audience.
We can go with the ideal story narrative about beauty by communicating the value toward our audience. However, the challenge will be in the consumers' experience toward the brands. The experience consists with perception, emotionally engage, and attitude toward the beauty.
It won't stop by those factors, but we need to look out about the social issues that emerge in our surrounding. Every country has a different culture and beliefs, so does the issue. The next time, if you try to develop the brand purpose or brand architecture, or any brand identity, you need to be sensitive about the current condition, what is the current paradigm among the society toward the beauty, or becoming an ideal women or sharpening about "beauty".
That's all!